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Useful Hacks for Building Your Professional Brand on LinkedIn Faster

Check if your LinkedIn Profile is Attractive for Others with a Social Selling Index Metric

If you aim to enhance your proficiency in establishing and nurturing your professional connections, as well as pinpoint areas where you can enhance your performance, using the Social Selling Index (SSI) on LinkedIn can be valuable.

Social Selling Index (SSI) on LinkedIn is the key to effective networking and increasing your visibility!

SSI is an indicator that assesses how actively and effectively you use your profile on LinkedIn for networking and creating your own brand. A high SSI (above 60) can enhance the visibility of your profile, attract more views to your posts, and make you more "authoritative" on LinkedIn.

SSI  is divided into 4 categories of 25 points each. 

The maximum score is 100 points.

  • Establish your professional brand - complete your profile with the customer in mind. Become a thought-leader by publishing meaningful posts.

  • Find the right - assesses how quickly and effectively you locate the right people.

  • Engage with insights - measures your interaction with the audience through content, comments, and participation in groups. 

  • Build relationships - evaluates your ability to establish trustworthy relationships both within and outside the company.

LinkedIn's algorithm rewards users who are active and engage with others. A higher SSI can lead to your content being shown more frequently to a wider audience.

Work on your SSI, and LinkedIn will unveil new opportunities before you.

You can find out your SSI at the following link

Can the recruiter see my SSI?

SSI is updated daily and is visible only to the profile owner. 

Depending on how well the profile is filled out, the contacts in the user's network, and the level of activity the user engages in on LinkedIn, the main SSI indicators increase.

Will my SSI increase if I have a premium subscription?

As per LinkedIn's guidance, you are advised only to undertake specific actions for each of the four elements contributing to your SSI Score:

  • Establish your professional brand

  • Find the right people

  • Engage with insights

  • Build relationships

What benefits will an increased SSI index provide me with?

If the index is developed evenly and your network consists of contacts from your industry, then LinkedIn's algorithms will start promoting your profile, placing it at the top of industry and network rankings. Additionally, the number of views will increase, as your page will appear more frequently in searches.

In addition to the profile itself, algorithms will start promoting the content you create and repost. Your posts will more frequently appear in recommendations.

To promote, a high SSI will prevent getting banned if you start actively expanding your network of contacts, sending invitations to people, and sending messages.

It's sufficient to maintain your SSI score at a level of 55-70%.

Crafting Professional Content to Boost Discoverability

Engaging consistently with your LinkedIn network is essential, but one often overlooked method of establishing your professional brand is through content creation. Publishing articles, posts, and sharing valuable insights not only positions you as an authority in your field but also encourages increased interaction and visibility on the platform. Here are some best practices to consider when creating content on LinkedIn:

Identifying Your Focus

Determine Your Topics: Before you begin writing, have a clear idea of the subjects or topics that align with your professional expertise or interests. This ensures that your content remains consistent and relevant to your audience.

Crafting the Content
  • Professional Tone: LinkedIn is a platform for professionals, so it's crucial to use a tone that reflects this. Your language should be authoritative yet accessible, considering the diverse audience on the platform.

  • Consistency is Key: Aim to post content regularly. While the exact frequency can vary depending on your schedule and the nature of the content, a good rule of thumb is to post several times a week.

  • Value-Added Posts: Each post should offer something valuable to your audience. This could range from industry insights and tips to how-to guides and expert commentary. Content that offers tangible benefits is more likely to be engaged with and shared.

Enhancing Your Posts
  • Incorporate Visuals: Use relevant images, infographics, or even short videos to accompany your text. Visual elements can make your post more engaging and help to emphasize your points.

  • Engage with Your Audience: Don't just post and forget. Make sure to respond to comments on your articles and posts to foster a community and keep the conversation going.

Boosting Discoverability
  • Use Hashtags: Implementing relevant hashtags can broaden the reach of your content by making it discoverable to people interested in those specific topics.

  • Share Others' Content: In addition to posting your own original content, share valuable articles, posts, or insights from other professionals in your field. This not only adds variety to your profile but also invites reciprocal engagement from others.

Key Takeaways
  • Content creation on LinkedIn is a multifaceted approach to building your professional brand.

  • Consistency, value, and engagement are the pillars of effective LinkedIn content.

  • Using visual elements and hashtags effectively can significantly extend the reach of your posts.

Remember, the content you produce and share on LinkedIn serves as an ongoing portfolio of your skills, interests, and expertise. Make it count by planning, creating, and engaging thoughtfully.

Linkedin Networking Pitfalls to Avoid 

LinkedIn is a powerful platform for professional networking, but like any social tool, it comes with its own set of rules and best practices. While it's crucial to understand what you should do to effectively network, knowing what NOT TO DO is equally important. Here are some common pitfalls to avoid:

Stay Professional

LinkedIn is a place for your professional self. It's best to avoid humor or politics in your posts, as these can divert from the platform's professional atmosphere and even alienate potential connections.

Personalize Your Messages 

Don't send generic messages. LinkedIn's strength lies in forging genuine connections. Instead of saying, "Hey, I saw your profile on LinkedIn and thought we should connect," try something like, "Hey, John, we met at the Webbit conference in 2019, and we talked about marketing. Let's connect!" Personalized messages increase your chances of meaningful connections.

Manage Your Expectations 

Remember, not everyone uses LinkedIn the same way. Some people are infrequent users, while others are selective about their connections. Don't be discouraged if everyone doesn't respond as expected.

Say No to Spam 

Spamming is a big no-no on LinkedIn. It not only annoys people but can also lead to account restrictions. Avoid:

  • Automatically adding people to your newsletter.

  • Sending connection requests to people you have no common interests with.

  • Using mass messages that lack a personal touch.

Key Takeaways:
  • LinkedIn is a professional network, so keep it professional.

  • Personalized messages are your best bet for meaningful connections.

  • Everyone has different networking habits, so be patient and adaptable.

  • Spamming can harm your reputation and your account.

By following these guidelines, you'll make your LinkedIn networking efforts more effective, respectful, and productive, helping you connect with professionals effectively as an immigrant.

Check if your LinkedIn Profile is Attractive for Others with a Social Selling Index Metric

Crafting Professional Content to Boost Discoverability

LinkedIn Networking Pitfalls to Avoid

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